Development of a local economy based on knowledge and innovation
Creation of the Euro-African Network of World Heritage Cities in support of the objectives of the EU 2020 Strategy and UN 2030 – City 2020 Network:
- A launch meeting of the partner cities will be held with the objective of establishing a collaboration agreement where the objectives, obligations and conditions of cooperation between the cities are defined, identifying the common problems and proposing solutions to them. The main actions to be carried out by this NETWORK in the next three years will be defined, emphasizing a concrete and important priority for each and every city: the improvement of the business and commercial competitiveness of the same. There will be two annual meetings between the members of the NETWORK and an annual seminar to exchange experiences and good practices, where members of the UNESCO Governing Council and members of other networks of cities will be invited, such as the Spanish Network of World Heritage Cities.
Plan to improve smart, innovative and quality tourism products and services:
- Tourism companies have the opportunity to transform the way they offer services to tourists thanks to Big Data. To this end, tourism companies will be supported to strengthen the use of Big Data by: 1) conducting a comparative study of the tourism sector of the cities of the NETWORK through BIG DATA technology. 2) Local work sessions with the main public agents and private companies involved in the tourism sector, in order to interpret and draw conclusions from the data obtained in the Study and apply them to improve the products and services being offered. 3) Euro-African Seminar to present conclusions, recommendations and application of the results of the study to the intelligent optimization of the tourist management of the cities that make up the CITY 2020 Network.
Innovative programme of commercial revitalization to convert cities into commercial capital of its territory:
- The Network aims to favour conditions and generate opportunities for commercial activity and visitor attraction for the support of local economies. With this purpose, a day-night fair will be held in each and every city of the CITY 2020 Network, in which local businesses will participate. Companies from the cities belonging to the NETWORK will also be invited, thus promoting the knowledge thereof and inspiring them for their internationalization. Activities will be programmed around four areas: Culture, Heritage, Leisure and Commerce. The activities range from the celebration of concerts of music, dance, exhibitions and cultural activities of the Network of cities. There will be an exhibition of commercial stands of companies from all the cities of the NETWORK. Local businesses will remain open until dawn to take advantage of the flow of visitors, as well as the opportunity to contribute to the promotion of the city as a commercial capital.